Digital Transformation in Sports

Sports in the post-COVID-19 age

Covid brought sports to a standstill. 2021 is going to be a new beginning for the sports industry. Let’s go through the top 5 emerging challenges in front of sportspersons, sports teams, sports organizers, and sports marketers in the next 1 to 3 years.

Mobile Phone as a media device: Fans are connecting with sports through the mobile phone. The fan experience has gone digital even while sitting in a stadium and watching a match live there. Media streaming technology and data analytics has redefined how a live match is watched and how a fan relates to sports. 

Social Media is the new Sports Stadium: The pandemic has redefined sports via social media. Now more people are connecting with other fans on social media than on the stadium. Social media has created alternate streams of revenue for team managers and sports marketers. The advertisers are also trying to adjust to this new reality.

Millennials don’t see a line between Stadium-Sports and E-Sports: E-Sports is attracting more fans predominantly because of the pandemic-induced lack of live sports, but even otherwise it has created its own pool of fans. E-Sports is going beyond the mobile displays and redefining the sports experience even on the ground. 

Sports Analytics is no more a backroom activity: Player performance management, team play analysis, ticketing, logistics, media management, advertisement & sponsorship performance, or fan engagement metrics; all boils down to real-time sports data analytics. Technology has influenced even how match referees & umpires make decisions.

Contact-less fan experience for live matches in stadiums: The live matches in stadiums will never be the same. Contactless culture is going to redefine nearly all aspects of stadium experience for sportspersons, fans, team management, and organizers alike. Technology only can create an effective contact-less experience for all stakeholders.


One of the prime offers from our consultants is to analyze the re-defined landscape for all stakeholders in the sports industry and to evaluate how technology can convert the challenges of new-normal into opportunities. We encourage team managers, sports marketers, and sports manufacturers to talk to us. Our consultants have wide exposure to how digital transformation can work to the benefit of all in the sports industry.


Organizations we serve in the Sports Industry

“The sports industry is an industry in which people, activities, businesses, and organizations are involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports. It is the market in which the businesses or products offered to its buyers are sports-related and may be goods, services, people, places, or ideas.” – From Wikipedia

1 Professional Sport
2 Sports Apparel
3 Sports Gambling
4 Sports Stadium
5 Sports Supplements / Medicine
6 Sports Memorabilia
7 Sports Marketing
8 Sports Travel
9 Sports Ticketing
10 Sports Exhibition & Conferences


Digital Solutions for Sports Industry 

We primarily use cloud technologies and tools to bring about digital transformation for the stakeholders in the sports industry. Every digital transformation assignment is professionally handled by small teams comprising of Sports Management Consultants, Technical Architects, Project Managers, Trainers, and Technical Support Staff. 

Zoho One is an integrated suite of cloud-based fully customizable apps that can be easily tailored to the needs of Sports Clubs, Sports teams, Sports Event Organizers, Sports Persons, and Sports Marketing Firms. Sports organizations need a real-time integrated view of their operations. Zoho One CRM can be used for a range of processes and functions and objectives.

ERPNext is an open-source alternative to SAP and Oracle Netsuite. It can be hosted on the cloud, in the data center, or in your premises. The application can fully meet the needs of sports teams, sports marketing firms, sports manufacturers, and other sports organizations. It is a complete technology stack that can automate and digitize all core processes and functions in a sports organization.

Google provides a range of cloud-based utilities like Google WorkSpace, Google Cloud Platform, Android App development suite, Google Maps, Hosting,  Data Storage, Data Analytics capabilities, etc. Google provides nearly all the cloud capabilities to developers that are made use of by Google Developers themselves. This puts a lot of power in the hands of our Cloud Architects.

Sanver E-Solutions has an in-house team with expertise in Management Consulting, Cloud Management, CRM & ERP Implementation. We are headquartered in Mumbai, India, and have an operating base in Austin, London, Singapore, Dubai, and Melbourne.

Contact us for a FREE consultation.