Salesforce for Nonprofit Cloud


Salesforce for Nonprofits: Features & Functionality

Constituent Management:

  1. Salesforce Nonprofit Success Pack (NPSP) provides a comprehensive constituent management system to track and engage with donors, volunteers, beneficiaries, and other stakeholders.
  2. Capture and store essential constituent information, including contact details, interactions, affiliations, and preferences, in a centralized database for easy access and analysis.
  3. Leverage powerful segmentation and targeting capabilities to personalize communications, nurture relationships, and maximize engagement with your constituents.

Donor Management:

  1. Effectively manage your fundraising efforts with Salesforce NPSP’s donor management features.
  2. Track and analyze donor giving history, donation amounts, campaigns, and appeals to identify patterns, trends, and opportunities.
  3. Create personalized cultivation plans and workflows to steward donors, nurture relationships, and maximize donor retention.
  4. Streamline donation processing, receipting, and acknowledgment workflows to ensure efficient and compliant fundraising operations.

Volunteer Management:

  1. Salesforce NPSP offers robust volunteer management capabilities to optimize volunteer recruitment, engagement, and scheduling.
  2. Track volunteer skills, interests, availability, and participation history to match volunteers with appropriate opportunities.
  3. Simplify volunteer registration, sign-ups, and communication through online portals and automated notifications.
  4. Streamline volunteer scheduling, shift assignments, and reminders to ensure smooth operations and maximize volunteer impact.

Program Management:

  1. Salesforce NPSP allows you to effectively manage and monitor your organization’s programs and services.
  2. Create program records to track program goals, outcomes, activities, and beneficiaries.
  3. Measure and evaluate program impact through predefined and customizable program metrics and indicators.
  4. Generate insightful reports and dashboards to visualize program performance, measure outcomes, and make data-driven decisions.

Grant Management:

  1. Streamline the grant application, reporting, and tracking processes with Salesforce NPSP’s grant management features.
  2. Manage grant applications, deadlines, requirements, and budgets in a centralized system.
  3. Automate grant reporting workflows, generate reports, and track progress against grant deliverables.
  4. Enhance funder relationships through comprehensive grant history tracking and streamlined communication.

Reporting and Analytics:

  1. Salesforce NPSP provides robust reporting and analytics capabilities to measure and communicate your organization’s impact.
  2. Create customizable reports and dashboards to track fundraising performance, program outcomes, volunteer engagement, and other key metrics.
  3. Visualize data through charts and graphs to gain actionable insights and share compelling stories with stakeholders.
  4. Utilize built-in analytics tools and AI-powered features to uncover trends, identify opportunities, and drive data-informed decision-making.

Integration and Scalability:

  1. Salesforce NPSP seamlessly integrates with other popular nonprofit tools and platforms, such as email marketing software, payment gateways, and event management systems.
  2. Leverage Salesforce AppExchange, a vast marketplace of pre-built applications, to extend the functionality of NPSP and tailor it to your organization’s specific needs.
  3. Scale your Salesforce implementation as your organization grows, accommodating increasing data volumes, users, and complexity.

These are just a few of the many features and functionalities that Salesforce NPSP offers to empower nonprofit organizations. With its comprehensive CRM capabilities, Salesforce NPSP serves as a powerful tool to streamline operations, enhance constituent relationships, and drive impact for Save The Children Foundation.

Adoption by Global Nonprofits

Here are few prominent global nonprofits that have implemented Salesforce Nonprofit Cloud, along with some information on their implementation and benefits: 

  • American Red Cross: The American Red Cross implemented Salesforce Nonprofit Cloud to streamline their operations, manage donor relationships, and improve volunteer engagement. They leveraged the platform’s capabilities to centralize their data, automate workflows, and enhance their fundraising efforts. 
  • World Wildlife Fund (WWF): WWF adopted Salesforce Nonprofit Cloud to better manage their donor base, fundraising campaigns, and program delivery. The organization benefited from improved donor segmentation, personalized communication, and enhanced reporting capabilities, enabling them to make data-driven decisions. 
  • Save the Children: By implementing Salesforce Nonprofit Cloud, Save the Children aimed to enhance their fundraising and donor management processes. The platform helped them streamline their fundraising campaigns, track donor engagement, and improve collaboration across teams, resulting in increased operational efficiency. 
  • Oxfam International: Oxfam International utilized Salesforce Nonprofit Cloud to strengthen their donor stewardship efforts and improve their impact measurement capabilities. With the platform, they were able to gain insights into donor preferences, customize their communication, and track the effectiveness of their programs more effectively. 
  • Doctors Without Borders/Médecins Sans Frontières (MSF): MSF implemented Salesforce Nonprofit Cloud to centralize their data, streamline their operations, and improve their donor relationships. The platform enabled them to track donor interactions, automate processes, and deliver personalized experiences, leading to increased donor retention. 
  • UNICEF: UNICEF leveraged Salesforce Nonprofit Cloud to enhance their donor management and engagement strategies. The platform enabled them to consolidate donor data, personalize communications, and improve campaign effectiveness. It also provided them with robust reporting and analytics capabilities for data-driven decision-making. 
  • Habitat for Humanity: Habitat for Humanity implemented Salesforce Nonprofit Cloud to streamline their volunteer management processes, track donations, and improve their program delivery. The organization benefited from improved volunteer engagement, increased operational efficiency, and enhanced visibility into their impact metrics. 
  • The Nature Conservancy: By implementing Salesforce Nonprofit Cloud, The Nature Conservancy aimed to improve their donor management and engagement efforts. The platform helped them consolidate donor data, automate fundraising processes, and deliver personalized experiences, resulting in increased donor loyalty and improved fundraising outcomes. 
  • Feeding America: Feeding America adopted Salesforce Nonprofit Cloud to enhance their donor management and fundraising operations. The platform enabled them to segment donors, streamline their communication, and track fundraising campaigns more effectively, leading to increased donor acquisition and retention. 
  • Amnesty International: Amnesty International implemented Salesforce Nonprofit Cloud to streamline their operations and improve donor engagement. The platform allowed them to centralize donor data, automate workflows, and deliver personalized experiences, leading to increased efficiency, better donor relationships, and improved campaign outcomes. 

These nonprofits have successfully implemented Salesforce Nonprofit Cloud to drive their missions forward, enhance their operational efficiency, and improve donor engagement. The platform’s capabilities have helped them consolidate their data, automate processes, personalize communication, and make data-driven decisions, ultimately enabling them to create a greater impact in their respective areas of focus. 


We are delighted to submit this proposal outlining our plan for implementing Salesforce Nonprofit Success Pack (NPSP) for your Non Profit Organisation. Our team is excited about the opportunity to assist your organization in enhancing its operations, streamlining processes, and achieving greater impact through the power of Salesforce.



Our proposal aims to leverage Salesforce NPSP, a powerful constituent relationship management (CRM) tool specifically designed for nonprofits, to support your mission and further amplify your impact. Salesforce NPSP will enable your organization to effectively manage donors, volunteers, programs, and grants, resulting in improved efficiency and increased fundraising potential.



Our proposed implementation will focus on the following key objectives:

  1. Donor Management: Streamline donor acquisition, cultivation, and retention processes to enhance relationships and increase fundraising efforts.
  2. Volunteer Tracking: Efficiently manage volunteer recruitment, engagement, and scheduling to optimize resource utilization.
  3. Program Management: Implement a centralized system for tracking and evaluating program outcomes, ensuring accountability and enabling data-driven decision-making.
  4. Grant Management: Streamline the grant application and reporting process to improve efficiency and enhance funder relationships.
  5. Reporting and Analytics: Implement robust reporting and analytics capabilities to provide actionable insights and measure organizational impact.



Our proposed approach to Salesforce NPSP implementation is as follows:

  1. Discovery and Requirement Gathering: Conduct comprehensive discussions and workshops with your team to understand your specific needs, processes, and desired outcomes.
  2. Configuration and Customization: Customize Salesforce NPSP to align with your organization’s workflows, terminology, and data requirements. This includes creating custom objects, fields, workflows, and reports tailored to your unique needs.
  3. Data Migration: Cleanse and import your existing data, including donor records, volunteer information, program data, and grant details, ensuring accuracy and integrity during the migration process.
  4. Training and Adoption: Provide extensive training to your staff on how to effectively utilize Salesforce NPSP. This includes user navigation, data entry, reporting, and best practices for maximizing the system’s potential. We will ensure a smooth transition and encourage user adoption through ongoing support and training materials.
  5. Testing and Quality Assurance: Conduct rigorous testing to ensure that the Salesforce NPSP implementation meets your requirements and functions flawlessly. This will involve engaging key stakeholders in the testing process and addressing any issues or refinements identified.
  6. Go-Live and Post-Implementation Support: Once the system is thoroughly tested and approved, we will assist you in the final go-live process. We will provide ongoing support to address any questions, concerns, or system enhancements required.



The estimated timeline for the Salesforce NPSP implementation is as follows:

Phase 1: Discovery and Requirement Gathering – [Will input data later]

Phase 2: Configuration and Customization – [Will input data later]

Phase 3: Data Migration – [Will input data later]

Phase 4: Training and Adoption – [Will input data later]

Phase 5: Testing and Quality Assurance – [Will input data later]

Phase 6: Go-Live and Post-Implementation Support – [Will input data later]

Please note that the timeline provided is subject to change based on the complexity of your organization’s processes and data migration requirements. We will work closely with you to ensure an efficient and successful implementation within the agreed timeframe.



Our proposed investment for the Salesforce NPSP implementation includes the following components:

  1. Licensing: We will assist you in acquiring the necessary Salesforce NPSP licenses at a discounted rate through the Power of Us program for nonprofits.
  2. Implementation Services: Our team will provide professional services for configuration, customization, data migration, training, and post-implementation support. The investment for these services will be detailed in a separate statement of work (SOW) based on the specific requirements of your organization.



We believe that implementing Salesforce NPSP will revolutionize your organization’s operations, empower your team, and drive meaningful impact for the children you serve. Our team of experienced Salesforce consultants is committed to delivering a successful implementation that aligns with your unique needs and organizational goals.

We appreciate the opportunity to submit this proposal and look forward to discussing the details further. Please feel free to reach out to us with any questions or to schedule a meeting to discuss your requirements in more detail. We are excited about the prospect of partnering with your non profit organization and contributing to your noble mission.