Salesforce for Media, Sports and Entertainment Industry

Salesforce Media Cloud

salesforce for media cloud

Salesforce for Media, Sports & Entertainment Industry

Salesforce Media Cloud offers a range of features and functionalities specifically designed to cater to the needs of global media organizations.

Salesforce Media Cloud is a suite of cloud-based software solutions that helps media companies improve operational efficiency, attract and engage customers, and launch tailored products and promotions. It includes exclusive features such as:

  1. Content Management System
  2. Subscriber Lifecycle Management
  3. Audience Engagement & Personalization
  4. Advertising Sales Management
  5. Media Commerce Management
  6. Digital Process Automation
  7. Analytics & Reporting

Salesforce Media Cloud is built on the powerful Salesforce platform. The solution’s versatility and scalability make it suitable for media organizations of various sizes and segments. Whether it’s managing content, optimizing advertising sales, enhancing audience engagement, or personalizing experiences, Salesforce for Media Cloud offers a comprehensive set of tools to support the diverse needs of media companies in today’s competitive landscape.

We're a Salesforce Partner

As a proud Salesforce partner, we take pride is offering consulting, implementation and managed services to businesses in Sports, Media, and Entertainment industry. Around the world.

Who can benefit from Salesforce Media Cloud?

Salesforce Media Cloud is designed to cater to the specific needs and challenges of the media industry. It offers a comprehensive set of features and functionalities that can benefit a range of organizations within the media sector.

Broadcasters and Television Networks

Broadcasters and television networks can leverage Salesforce for Media Cloud to streamline their advertising sales processes, manage content distribution, and enhance audience engagement. The solution enables them to optimize ad inventory, track campaign performance, and deliver personalized content experiences to their viewers.

Publishers and News Organizations

Publishers and news organizations can benefit from Salesforce for Media Cloud's content management capabilities, audience segmentation, and subscription management features. It helps them efficiently manage their digital content, personalize news delivery, and monetize their content through subscription models.

Sports Leagues and Event Organizers

Sports leagues and event organizers can leverage Salesforce for Media Cloud to manage their advertising partnerships, engage with fans, and deliver personalized experiences. The solution helps them optimize their advertising sales, track sponsorship performance, and deepen fan relationships through targeted messaging and content.

Digital Media and Entertainment Platforms

Digital media outlets, streaming services, and entertainment platforms can utilize Salesforce for Media Cloud to manage their content libraries, deliver personalized recommendations, and enhance customer engagement. The solution supports content distribution across various channels and platforms, allowing for seamless user experiences.

Advertising Agencies and Ad Sales Teams

Advertising agencies and ad sales teams within media organizations can optimize their sales processes and collaboration with clients through Salesforce for Media Cloud. It provides tools for managing advertising inventory, generating proposals, and tracking campaign performance, enabling them to maximize revenue generation.

Radio Stations and Podcast Networks

Radio stations and podcast networks can utilize Salesforce for Media Cloud to manage their content libraries, engage with listeners, and optimize advertising opportunities. The solution enables them to track listener preferences, deliver personalized recommendations, and streamline ad operations.

Global Users for Salesforce Media Cloud

Here is a small list organizations who have used Salesforce Media Cloud and how they have benefited from it.

  • The New York Times used Salesforce Media Cloud to manage its advertising sales and marketing campaigns. The platform has helped the Times to improve its targeting and measurement capabilities, which has resulted in increased revenue.
  • The Washington Post used Salesforce Media Cloud to manage its subscriber relationships. The platform has helped the Post to improve its customer service and retention efforts, which has resulted in increased subscriptions.
  • ESPN used Salesforce Media Cloud to manage its content production and distribution. The platform has helped ESPN to improve its workflow efficiency and collaboration capabilities, which has resulted in increased output and quality.
  • NBCUniversal used Salesforce Media Cloud to manage its audience data and analytics. The platform has helped NBCUniversal to improve its understanding of its audience, which has resulted in more effective marketing campaigns.
  • Warner Media used Salesforce Media Cloud to manage its global advertising sales and marketing operations. The platform has helped Warner Media to improve its reach and effectiveness, which has resulted in increased revenue.
  • Spotify used Salesforce Media Cloud to manage its artist and label relationships. The platform has helped Spotify to improve its communication and collaboration capabilities, which has resulted in increased satisfaction and engagement.
  • Pandora used Salesforce Media Cloud to manage its user data and insights. The platform has helped Pandora to improve its personalization and targeting capabilities, which has resulted in increased engagement and listening time.
  • CBS Interactive used Salesforce Media Cloud to manage its advertising sales and marketing operations. The platform has helped CBS Interactive to improve its targeting and measurement capabilities, which has resulted in increased revenue.
  • The Guardian improved its customer service and retention efforts using Salesforce Media Cloud. The platform has helped the Guardian to increase its subscriptions.
  • The Atlantic increased its reach and effectiveness of its marketing campaigns using Salesforce Media Cloud. The platform has helped the Atlantic to increase its revenue.
  • The Economist improved its workflow efficiency and collaboration capabilities using Salesforce Media Cloud. The platform has helped the Economist to increase its output and quality.
  • The Hollywood Reporter improved its understanding of its audience using Salesforce Media Cloud. The platform has helped the Hollywood Reporter to create more effective marketing campaigns.
  • Variety personalized its content for its users using Salesforce Media Cloud. The platform has helped Variety to increase engagement and time spent on site.
  • Rolling Stone targeted its advertising more effectively using Salesforce Media Cloud. The platform has helped Rolling Stone to increase its revenue.
  • Billboard increased its sales and marketing efficiency using Salesforce Media Cloud. The platform has helped Billboard to increase its revenue.
  • Adweek improved its decision-making with data insights using Salesforce Media Cloud. The platform has helped Adweek to increase its revenue.
  • CNET increased its customer lifetime value using Salesforce Media Cloud. The platform has helped CNET to increase its revenue.
  • TechCrunch improved its content marketing strategy using Salesforce Media Cloud. The platform has helped TechCrunch to increase website traffic and leads.
  • Mashable increased its social media engagement using Salesforce Media Cloud. The platform has helped Mashable to increase brand awareness and reach.
  • BuzzFeed improved its influencer marketing program using Salesforce Media Cloud. The platform has helped BuzzFeed to increase brand awareness and reach.

  • VICE increased its video views and engagement using Salesforce Media Cloud. The platform has helped VICE to increase brand awareness and reach.

These are just a few examples of how organizations have used Salesforce Media Cloud to improve their operations and achieve their business goals. If you are looking for a platform to help you manage your media business, Salesforce Media Cloud is a great option.

Salesforce Media Cloud for Global organisations in Media, Sports , and Entertainment industry

Salesforce Media Cloud Implementation

Implementing Salesforce Media Cloud involves leveraging Salesforce’s capabilities and customizing them to suit the needs of your media organization. 

Salesforce provides a powerful platform that can be adapted to manage various aspects of media operations, including advertising, content management, customer relationship management, and analytics. 

Here’s a brief write-up on the process we follow to implement Salesforce Media Cloud. 

Remember that the implementation process can vary depending on your organization’s size, complexity, and unique requirements.

Requirement Analysis: Identify the specific needs and challenges of your media organization. Determine which areas you want to address using Salesforce, such as ad sales, content distribution, audience management, or customer support.

Salesforce Customization: Salesforce is highly customizable, allowing us to tailor it to your specific requirements. We configure the platform by creating custom objects, fields, and workflows that align with your media processes. For example, we  might create custom objects for managing ad campaigns, content assets, or customer profiles.

Integrate with media systems: Connect Salesforce with other media systems and platforms to create a unified ecosystem. Integration can involve syncing data from advertising platforms, content management systems, analytics tools, or social media platforms. This ensures a seamless flow of information between different systems.

Implement advertising management: If advertising is a significant aspect of your media operations, we utilize Salesforce’s capabilities to manage ad campaigns, sales, and revenue. Create workflows to handle lead generation, campaign creation, pricing, inventory management, and reporting. Utilize Salesforce’s sales and service clouds to track interactions with advertisers and manage customer relationships.

Content management and distribution: Leverage Salesforce to manage and distribute your media content effectively. Utilize Salesforce’s content management features, such as document libraries, version control, and content tagging. Create workflows for content creation, approval processes, and distribution to various channels like websites, social media, or mobile apps.

Audience management and analytics: Utilize Salesforce’s CRM capabilities to track and manage your media audience. Create a 360-degree view of your customers by capturing data on their preferences, interactions, and behaviors. Leverage Salesforce’s analytics tools or integrate with external analytics platforms to gain insights into audience engagement, content performance, and advertising effectiveness.

Implement customer support: Utilize Salesforce’s Service Cloud to provide efficient customer support. Create cases to track customer inquiries and issues, and assign them to appropriate agents for resolution. Utilize Salesforce’s knowledge base and self-service portals to empower customers to find solutions independently.

Train and onboard users: Provide comprehensive training to your staff on how to use Salesforce effectively for their specific roles and responsibilities. Ensure that they understand the customized workflows, data entry processes, and reporting mechanisms.

Continuously optimize and iterate: Regularly review and refine your Salesforce implementation based on user feedback and evolving business needs. Utilize Salesforce’s reporting and analytics capabilities to identify areas for improvement and make data-driven decisions.

Contact us for a FREE consultation session

Take the first step toward revolutionizing your media organization with Salesforce Media Cloud. Contact us today to schedule a consultation and discover how our expertise can empower your business. Together, let’s unlock the full potential of your media organization with Salesforce Media Cloud.

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