Salesforce for Sports
Sports Fans are more than just Customers
Sports Fans associate themselves with Teams & Clubs with emotional bonds that goes beyond transactional nature of other businesses. Quite often this bond spills over to family & friends and many times goes across generations. Salesforce is uniquely positioned for managing the fan engagement and associated operations like event management, ticketing, merchandise sales, social media management, etc.
In this blog post, we have attempted to showcase the power of Salesforce in providing digital automation solutions to different types of organizations in Sports Industry, viz. Sports Teams, Sports Clubs / Associations, Sports Tournament Organizers, Sports Governing Bodies, Sports Stadiums, etc.
Global Football Teams using Salesforce
Salesforce can be a valuable tool for football teams and clubs looking to improve their operations, engage with fans, and make data-driven decisions.
- FC Bayern Munich – Bayern Munich, one of the most successful soccer teams in Europe, uses Salesforce to manage their sales and marketing efforts, including ticket sales and merchandise.
- Paris Saint-Germain FC – PSG, one of the top soccer teams in France, uses Salesforce to manage their sales and marketing efforts, as well as to engage with fans (new digital experience platform for fans) through social media, E-Commerce and other channels.
- FC Barcelona – Barcelona, one of the most popular soccer teams in the world, uses Salesforce to manage their marketing campaigns and fan engagement. In 2018, they implemented the CRM platform across the club’s entire organization, including its sports teams, foundation, and commercial entities.
- Tottenham Hotspur FC – Tottenham, a top English Premier League team, uses Salesforce to better understand and engage with its fans; manage their sales and marketing efforts, including ticket sales and merchandise.
- AS Roma – Roma, an Italian Serie A team, uses Salesforce to manage their sales and marketing efforts, as well as to engage with fans through social media and other channels.
- Valencia CF – Valencia, a Spanish La Liga team, uses Salesforce to manage their sales and marketing efforts, including ticket sales and merchandise.
- Leicester City FC – Leicester, another top English Premier League team, uses Salesforce to manage their sales and marketing efforts, including ticket sales and merchandise.
- Manchester United (Premier League) – Manchester United uses Salesforce to manage their ticket sales and customer service.
- Manchester City FC – In 2019, Manchester City FC announced that they would be using Salesforce to enhance their fan engagement and deliver personalized experiences to their supporters.
- Arsenal FC – In 2017, Arsenal FC announced that they had partnered with Salesforce to create a new CRM system that would allow the club to better understand and engage with its global fan base
We're a Salesforce Partner
We welcome Football Teams / Clubs all over the world to contact us on how Salesforce can be used to manage operations, engage with fans and to drive revenue growth.
- Manage interaction / operations with fans and stakeholders.
- Multi-Channel Fan Engagement
- Sponsorship Management
- Data Analytics as DSS (Decision Support System)
International Cricket Clubs using Salesforce
Salesforce has been used by international Cricket teams and clubs to manage memberships, track player data, manage sponsorship deals, improve fan engagement and customer service.
- New Zealand Cricket: New Zealand Cricket (NZC) implemented Salesforce’s CRM to better manage fan engagement, ticket sales, and marketing campaigns. This has allowed NZC to create personalized experiences for fans and improve customer service.
Cricket Australia: Cricket Australia uses Salesforce to manage their membership program and ticket sales. They also use Salesforce’s Marketing Cloud to create targeted marketing campaigns and track fan engagement.
Indian Premier League: The Indian Premier League (IPL) has used Salesforce to manage their fan engagement and sponsorship programs. This includes tracking fan data and preferences, as well as managing sponsorship deals and partnerships.
England and Wales Cricket Board: The England and Wales Cricket Board (ECB) uses Salesforce to manage their player data, including performance statistics, injury reports, and selection criteria. They also use Salesforce to manage their media and broadcasting partnerships.
West Indies Cricket Board: The West Indies Cricket Board (WICB) uses Salesforce to manage their player data and performance metrics. This includes tracking player statistics and match data, as well as managing player contracts and selection criteria.
The Board of Control for Cricket in India (BCCI) also uses Salesforce for managing their operations. They have implemented Salesforce’s CRM to manage their ticketing operations, including ticket sales, distribution, and customer service. Salesforce has also helped the BCCI to streamline their financial operations, including budgeting, forecasting, and revenue tracking. Additionally, the BCCI has used Salesforce’s Marketing Cloud to create targeted marketing campaigns and engage with fans on social media platforms. The BCCI has also leveraged Salesforce’s data analytics capabilities to track player performance and identify new talent for their national team.
The International Cricket Council (ICC) uses Salesforce to manage their operations and improve their engagement with fans and stakeholders. The ICC has implemented Salesforce’s CRM to manage their customer data, including details about players, officials, and member boards. They use Salesforce to track player statistics and performance metrics, as well as manage their tournament operations, including scheduling and logistics. In addition to using Salesforce’s CRM, the ICC also leverages Salesforce’s Marketing Cloud to create targeted marketing campaigns and engage with fans on social media platforms. Salesforce’s data analytics capabilities have also helped the ICC to analyze player performance data and identify trends in the game.
We're a Salesforce Partner
We welcome Cricket Teams / Clubs / Organizations world over to talk to us on how to leverage the power of Salesforce for:
- Collecting customer data viz. players, officials, vendors, sponsors, fans, etc.
- Improve fan engagement using omni-channel communication
- Streamline operations viz. ticketing, scheduling, logistics, etc.
- Data analytics for player performance management, strategy, trend analysis, training management, etc.
Global MotorSports Teams using Salesforce
Salesforce can provide motor-sports teams with the tools they need to improve their operations and engage with fans in new and innovative ways. By leveraging Salesforce’s platform, teams can streamline their operations, improve fan engagement, and ultimately achieve greater success on the track.
- Formula 1: Formula 1 Management, which oversees the global commercial and promotional activities of the FIA Formula One World Championship, has been a Salesforce customer since 2016, using the platform to manage customer data and track fan engagement.
- IndyCar: IndyCar, the premier open-wheel racing series in North America, has partnered with Salesforce to develop a custom CRM platform to help drive fan engagement and ticket sales.
- NASCAR: NASCAR, the largest stock car racing organization in the United States, has used Salesforce to manage customer data and engagement for its digital properties.
- Mercedes-AMG Petronas F1 Team: The Mercedes-AMG Petronas Formula One Team, one of the most successful teams in modern Formula 1 history, has used Salesforce to enhance its fan engagement and customer experience initiatives.
- Andretti Autosport: Andretti Autosport, a prominent IndyCar team that also competes in other racing series, has partnered with Salesforce to develop custom digital experiences for its fans and sponsors.
- McLaren Racing: McLaren Racing, a British Formula One team, has used Salesforce to manage its customer relationships and data, including ticket sales and hospitality packages.
- Red Bull Racing: Red Bull Racing, an Austrian Formula One team, has used Salesforce to manage its customer engagement and digital marketing campaigns.
- Williams Racing: Williams Racing, a British Formula One team, has used Salesforce to develop a custom CRM platform to manage its customer data and enhance its fan engagement initiatives.
- Audi Sport: Audi Sport, a German motorsports team that competes in various disciplines, has used Salesforce to manage its customer data and engagement across its global operations.
- Porsche Motorsport: Porsche Motorsport, a German motorsports team that competes in various disciplines, has used Salesforce to manage its customer relationships and track its sponsorships and partnerships.
We're a Salesforce Partner
We welcome global motorsports teams to contact us for using Salesforce to drive digital transformation in their organizations.
- Manage customer data about drivers, sponsors and fans.
- Streamline operations including race scheduling, logistics, and communications.
- Improve fan engagement and loyalty management
- Analyze performance data
- Manage ticketing operations
Major Tennis Tournaments using Salesforce
Salesforce has been a valuable tool for major international tennis tournaments to manage their operations and engage with fans. By leveraging Salesforce’s platform and solutions, these tournaments have been able to improve fan engagement, streamline their operations, and ultimately enhance the overall fan experience.
US Open: The US Open, one of the four Grand Slam tennis tournaments, has been using Salesforce for several years to improve fan engagement and streamline their operations. The tournament uses Salesforce’s Marketing Cloud to create personalized experiences for fans, and they use Salesforce’s CRM to manage customer data, including player and fan information.
Australian Open: The Australian Open, another one of the four Grand Slam tournaments, has also adopted Salesforce to enhance fan engagement and improve operations. The tournament uses Salesforce’s platform to manage their ticketing operations, including sales and customer service inquiries. They also use Salesforce’s Marketing Cloud to create targeted marketing campaigns and engage with fans on social media platforms.
Wimbledon: Wimbledon, one of the oldest and most prestigious tennis tournaments in the world, has recently implemented Salesforce to improve their operations and engage with fans. The tournament uses Salesforce’s platform to manage their customer data and track player performance metrics. They also use Salesforce’s Marketing Cloud to create personalized experiences for fans and improve their social media engagement.
French Open: The French Open, also known as Roland-Garros, has recently implemented Salesforce to manage their ticketing operations and improve fan engagement. They use Salesforce’s platform to manage ticket sales and seating arrangements, and they use Salesforce’s Marketing Cloud to create personalized experiences for fans.
We're a Salesforce Partner
We welcome Tennis clubs, teams and official bodies to contact us to drive their digital transformation initiatives using Salesforce in following ways:
- Manage customer data, player information, sponsor & stakeholder data and fan information.
- Streamline operations and improve efficiency.
- Improve fan engagement by utilizing fan behaviour and preferences.
- Analyze player and process performance data
Salesforce usage by Sports Clubs in USA
A good number of NFL (National Football League), MLB (Major League Baseball), and NBA (National Basketball Association) teams use Salesforce
- San Francisco 49ers (NFL) – The 49ers use Salesforce for sales, service, and marketing automation.
- New York Giants (NFL) – The Giants use Salesforce to manage ticket sales and customer service.
- New York Yankees (MLB) – The Yankees use Salesforce to manage their ticket sales and customer service.
- Chicago Bulls (NBA) – The Bulls use Salesforce to manage their season ticket holder accounts and customer service.
- Dallas Mavericks (NBA) – The Mavericks use Salesforce to manage their ticket sales and customer service.
- Golden State Warriors (NBA) – The Warriors use Salesforce to manage their ticket sales and customer service.
- Miami Heat (NBA) – The Heat use Salesforce to manage their season ticket holder accounts and customer service.
- Atlanta Braves (MLB) – The Braves use Salesforce to manage their ticket sales and customer service.
- Los Angeles Clippers (NBA) – The Clippers use Salesforce to manage their ticket sales and customer service.
- New Orleans Saints (NFL) – The Saints use Salesforce to manage their season ticket holder accounts and customer service.
- Philadelphia Eagles (NFL) – The Eagles use Salesforce to manage their sales and marketing efforts.
- San Francisco Giants (MLB) – The Giants use Salesforce to manage their ticket sales and customer service.
- Seattle Mariners (MLB) – The Mariners use Salesforce to manage their sales and marketing efforts.
- Seattle Seahawks (NFL) – The Seahawks use Salesforce to manage their sales and marketing efforts.
- Tampa Bay Buccaneers (NFL) – The Buccaneers use Salesforce to manage their season ticket holder accounts and customer service.
- Toronto Raptors (NBA) – The Raptors use Salesforce to manage their sales and marketing efforts.
- Washington Nationals (MLB) – The Nationals use Salesforce to manage their ticket sales and customer service.
We're a Salesforce Partner
We welcome MLB, NFL, NBA, and other similar teams & clubs in United States to contact us for Salesforce related managed services.
By leveraging Salesforce’s platform and solutions, teams can streamline their operations, improve fan engagement, and ultimately achieve greater success on and off the field.
Salesforce used by Major Sports Tournaments
Multiple global sports tournaments have used Salesforce to enhance their operations and fan engagement efforts; whether it’s for managing customer data, providing personalized content, improving sales and marketing efforts, or facilitating social media engagement.
- Olympic Games – The International Olympic Committee (IOC) partnered with Salesforce to create a digital platform to engage with fans, athletes, and sponsors during the 2016 Rio Olympic Games. The platform was used to manage customer data, provide personalized content, and facilitate social media engagement.
- Rugby World Cup – The Rugby World Cup, a global rugby union tournament, used Salesforce to manage their ticket sales and customer data during the 2019 tournament held in Japan.
- Super Bowl – The National Football League (NFL) used Salesforce to manage their customer data and engagement strategies during the Super Bowl 50 in 2016.
- UEFA Champions League – The Union of European Football Associations (UEFA) used Salesforce to manage their sales and marketing efforts during the UEFA Champions League, one of the top club soccer competitions in the world
- Wimbledon – The Wimbledon tennis tournament, one of the oldest and most prestigious in the world, has used Salesforce to manage their customer data and engagement strategies.
- Tour de France – The Tour de France, the most famous cycling race in the world, used Salesforce to manage their customer data and engagement strategies during the 2017 edition of the race.
- America’s Cup – The America’s Cup, the oldest international sailing trophy in the world, used Salesforce to manage their sales and marketing efforts during the 35th edition of the race held in Bermuda in 2017.
- NBA All-Star Game – The National Basketball Association (NBA) used Salesforce to manage their customer data and engagement strategies during the NBA All-Star Game in 2016.
- FIFA World Cup – While not confirmed, there have been reports that the Fédération Internationale de Football Association (FIFA) has used Salesforce for customer relationship management and marketing during the FIFA World Cup, the biggest international soccer tournament in the world.
We are a Salesforce Partner
We would be happy to be of any assistance to international global tournaments for their deployment of Salesforce. We can work on following areas:
- Customer Relationship Management (CRM)
- Marketing and Fan Engagement
- Sales and Ticketing operations
- Logistics and Event Management
- Sponsorship and Partnership Management
- Data Analytics and Insights
Salesforce used by Global Sports Governing Bodies
Salesforce’s capabilities in customer relationship management, event management, and marketing make it a popular choice for sports organizations looking to enhance their operations and engage with their fans and stakeholders.
- International Cricket Council (ICC) – The ICC, the governing body for international cricket, uses Salesforce to manage their customer data and engagement strategies.
- World Rugby – World Rugby, the international governing body for rugby union, uses Salesforce to manage their operations, including customer relationship management, event management, and analytics.
- International Tennis Federation (ITF) – The ITF, the governing body for international tennis, uses Salesforce to manage their customer data and engagement strategies, as well as for event management.
- International Olympic Committee (IOC) – As mentioned earlier, the IOC partnered with Salesforce to create a digital platform to engage with fans, athletes, and sponsors during the 2016 Rio Olympic Games.
- Fédération Internationale de Football Association (FIFA) – FIFA, the international governing body for soccer, uses Salesforce to manage their operations, including customer relationship management and marketing.
- International Association of Athletics Federations (IAAF) – The IAAF, the governing body for international athletics, uses Salesforce to manage their customer data and engagement strategies.
- International Basketball Federation (FIBA) – FIBA, the governing body for international basketball, uses Salesforce to manage their customer data and engagement strategies, as well as for event management.
- International Swimming Federation (FINA) – FINA, the governing body for international swimming, uses Salesforce to manage their operations, including customer relationship management and marketing.
We're a Salesforce Partner
It will be our privilege to be able to work with Global Sports Governing Bodies. We can work on following areas:
- CRM (Customer Relationship Management)
- Event Management
- Sponsorship Management
- Marketing Automation
- Data Analytics
Salesforce used by Major Sports Brands
Major sports brands use Salesforce to manage their customer data and engagement strategies, as well as for sales and marketing. By using Salesforce, these companies have gained insights into their customers’ behavior and preferences, and tailor their marketing efforts accordingly.
- Adidas – Adidas, the German sportswear company, uses Salesforce to manage their customer data and engagement strategies, as well as for sales and marketing.
- Reebok – Reebok, the American sportswear company, uses Salesforce to manage their customer data and engagement strategies, as well as for sales and marketing.
- Under Armour – Under Armour, the American sportswear company, uses Salesforce to manage their customer data and engagement strategies, as well as for sales and marketing.
- New Balance – New Balance, the American sportswear company, uses Salesforce to manage their customer data and engagement strategies, as well as for sales and marketing.
- Puma – Puma, the German sportswear company, uses Salesforce to manage their customer data and engagement strategies, as well as for sales and marketing.
- Nike – Nike, the American sportswear company, uses Salesforce to manage their customer data and engagement strategies, as well as for sales and marketing.
- ASICS – ASICS, the Japanese sportswear company, uses Salesforce to manage their customer data and engagement strategies, as well as for sales and marketing.
- The North Face – The North Face, the American outdoor recreation company, uses Salesforce to manage their customer data and engagement strategies, as well as for sales and marketing.
- Columbia Sportswear – Columbia Sportswear, the American outdoor apparel and equipment company, uses Salesforce to manage their customer data and engagement strategies, as well as for sales and marketing.
- Oakley – Oakley, the American sports eyewear and apparel company, uses Salesforce to manage their customer data and engagement strategies, as well as for sales and marketing.
We're a Salesforce Partner
There are a lot of ways by which we can add value to global sports brands in their digital transformation journey. Few of the initiatives can be as follows:
- Customer Relationship Management (CRM)
- Marketing Automation
- E-Commerce
- Sponsorship Management
- Data Analytics
Sanver is a Salesforce Consulting and Implementation Partner.
We have experience of working with Sports Clubs & Teams. Together with our Salesforce team, we have expertise to provide right solutions to sports organizations. Areas we focus on:
- Fan Engagement
- Sponsorship Management
- Ticket Sales Management
- Membership Programs
- Business Insights
- Event Management
- Collaboration and Communication