Formula 1 has entered in a 5 year partnership deal with Salesforce with a focus on Fan Engagement and for working towards its sustainability goals.
Last month, Formula 1 announced a multi-year strategic collaboration with Tata Communications as the Official Broadcast Connectivity Provider of Formula 1. Tata Communications has been the official communication partner for F1 for past many years and then they took a break.
#FanEngagement forms the core activity for any sports organisation. Digital technologies can enhance the fan experience and elevate the fan engagement; during / after the matches.
#Formula1 has also entered into a partnership with Lenovo for its hardware devices, as well as its high performance computing and server solutions.